About us

An SEO agency built for what search became.

We started Authority Factors because most agencies run a cookie-cutter playbook and call it strategy. We do the opposite — and we were early to see that the next frontier wasn't ranking a page, but being the answer AI gives. Today we help brands win in search and get cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

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Our promise

How we actually operate.

We care like it's ours

No cookie-cutter playbooks, no BS. We treat your growth like our own and partner for the long game.

We deliver what we promise

No over-promising the moon. We set honest expectations and then do the work to beat them.

We stay ahead of the algorithm

Search keeps changing — AI Overviews, answer engines, LLMs. We're early so your brand never falls behind.

Brands we've helped
Toyota KPMG TD Bank Klipfolio Augmentt StartGlobal

Let's win the answer together.

No hard selling — just an honest conversation about where you are and where you could be.

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