What drives the work
Obsessed with search — and what comes next.
Nearly two decades in SEO
From the early algorithm days to today's AI Overviews, Scott has stayed at the edge of how search actually works.
Trusted by household brands
KPMG, TD, Wave Financial, Klipfolio and more have relied on his teams to grow their organic presence.
Early to the AI shift
Scott saw that the next frontier wasn't ranking a page, but being the answer AI gives — and built Authority Factors around it.
Articles by Scott
Work with Scott's team.
Get an honest read on where you stand in search and AI answers — and a plan to win.
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