Traffic that didn't convert
The brand had organic visibility, but most of it sat on informational queries that rarely turned into trials or demos. The commercial keywords — the ones buyers use when they're ready to choose a vendor — were dominated by larger, entrenched competitors.
Repointing the strategy at intent
We identified the high-intent terms tied to buying decisions and built a plan to win them, not just the easy informational ones.
Purpose-built pages for "vs," alternatives, and buying-guide queries that convert and earn citations in AI answers.
Targeted links and on-page work gave these pages the strength to outrank entrenched competitors.
61% more of the traffic that matters
Commercial-intent clicks rose 61%, with the brand ranking for competitive keywords it had never touched before. The growth wasn't just more visitors — it was more of the right visitors, arriving at the moment they're choosing a solution.
Those same comparison and buying-guide pages are precisely what LLMs pull from when a buyer asks "best tool for X" or "alternatives to Y." Winning commercial intent in search now means winning the recommendation inside the AI answer too.
The graph behind the result
Original Google Search Console performance graph from the live commercial-intent B2B SaaS case study.
Want results like these?
Let's win the high-intent queries your buyers actually use.