A migration gone wrong
The site had been through a difficult migration that damaged its performance — rankings dropped, traffic fell, and the technical fallout left the brand scrambling. The job was to diagnose what broke and restore the site's standing as quickly as possible.
Diagnose, fix, restore
A full technical audit to pinpoint the broken redirects, lost URLs, and indexation issues the migration introduced.
Fixed redirects, restored lost equity, and repaired the crawl and indexation problems holding the site back.
Once stabilized, we layered on content and authority work to push performance past where it had been.
Swift, impactful recovery
Within a relatively short window, the site's performance metrics improved significantly — rankings and traffic recovered, and the brand was back on solid footing with a cleaner foundation than before the migration.
A broken migration doesn't just cost Google rankings — it can drop you out of AI training and retrieval too. Restoring clean crawl access and structure brings the AI crawlers back, so your brand reappears in the answers as well as the SERPs.
The graph behind the result
Original search-performance proof graphic from the live e-commerce migration recovery case study.
Migration hurt your rankings?
We diagnose and recover fast.